1-3% response rate on direct mail so 30 would not get it.
Hard when people don't know who you are.
If it looks like a mailing. Lower response.
Enthusim.
"Breadcrumb trail"
Hiding some information.

1. higher quality mailing- to attract
2. familiar image. Website. or anything. Picture of house, neighborhood, building.
3. structured message without detail. direct to website.
4. code entered on website qualifies them as lead.
5. email response information to you.-talk to them while they are interested.

Send out a few hundred. 

$1000 production video

Send raw video of product being used. Get voice-over and backround music.

Test package: 

$3-5000

300 mailing.

$2,000

Steve- 813 699 9996 x116

Out within a week.