Market Motivators 1. Follow the leader- Investors read about something or hear about something and buy or sell accordingliy. Mob mentality 2. Inside information- Investors hear about something going on at a company before someone else and buy or sell accordingly. 3. Manipulation- Investors generate a trend through manipulation and act accordingly 4. Research, analysis- Investors check out a company and buy or sell based on the information available to the company