Mass Murders



	There are many ways to commit mass murder other than by the use of firearms.  Examples might include 9/11.

	So why are these methods not prevalent?

	Because there is a BRAND.

	As a culture and society we have inadvertently created a brand. You may call the brand "MMSA" or mass murder suicide attack.

		1. Ubiquitous

			Movies
			Television
			News



Tactical weapons and gear.  
SUV.
TV cameras.
Money being made.

Why do people buy coke instead of "cola"?  Gillette Shaving Cream instead of barbisol?

They've seen it before.  They are familiar with it.  It stands for reliability.